What's in a Name?

Alright. Building the school is on hold until at least 22nd December, which is when the planning decision is due. Looks like I’ll have to abandon plans to sell gift vouchers for Christmas.

My little sister, who’s left her marketing job and been trekking around South America returns from Peru. I collect her from Heathrow and tell her my plans on the journey home. She doesn’t like the name. Why not? “I don’t like amateur. It sounds low quality.” I am miffed, it’s my idea after all. 'Actually,' I retort, 'it’s French. It means ‘lover of’ and it

“reflects a voluntary motivation to work as a result of personal passion for an activity.”

I looked it up, and it describes me.'

But you said it’s not about you, she replies. She’s right, I thought. It’s not.

We have a brainstorm. Names are suggested and discarded, like chaff from wheat.

What about Cook?
Cook what? Cook School? Bit obvious, don’t you think?
No, not Cook School, Cook, just Cook.
You can’t call it just Cook.
Why not?

Just Cook. I like the sound of that.